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Email Marketing (www.eSponse.com)

Why eSponse? Simple. Our eXtensible E-messaging Communications (XEC) services allow you to dramatically reduce the cost associated with traditional communication methods such as preparation time, printing, postage, and delivery charges. While reducing cost, you gain additional benefit through automation of your communication process that enable you to deliver personalized content to targeted audiences more frequently.

With eSponse, you can:

• See how many of your email newsletters were received, read or bounced
• Track click-throughs of newsletter links
• Send emails to a test list before submitting to the public
• Send emails in text and HTML formats
• Personalize messages by replacing variable data in the message
• Schedule delivery for a future date
• Manage events like class registrations and email reminders

eSponse is an Application Service Provider (ASP) specializing in Business-to-Business and Business-to-Consumer eMessaging communications. eSponse offers an extensive suite of solutions that empower realtors to effectively deliver personalized content to targeted prospects and customers within a broad community.

XEC means eXtensible E-messaging Communications. It is the convergence of database technology with email communications to produce filtered content that is personalized and delivered in an appropriate format. Inherent to this technology is XML, eXtensible Markup Language.

Profile
The Profile Database stores information relevant to each recipient. This profile information is used to establish criteria by which message content is filtered and assembled by the Content Generator. An XML wrapper is incorporated into the data, which adds an increased level of type independence and data portability. However, don't let the XML-speak make you uncomfortable; eSponse can easily import and export Excel files.

Opt-in Subscription
eSponse provides web pages for recipients of email to optionally self-administer their permission-based subscriptions and profile information. The Opt-in Subscription component, the only XEC component exposed to recipients, can be customized for a consistent effect.

Work-In-Process
Email content can consist of a number of different types of objects - images, text, and attachments to name a few. All objects are scrubbed for viruses. To insure the quality of message content, WIP allows content authors to test their work prior to general release to their audiences.

Content Generator
The Content Generator filters data and assembles objects from the XML database to produce personalized content. The appropriate format is selected based upon the recipients profile e.g. HTML, PDF, WML, AOL Text, or as a hosted web page.

Email Distributor
The Email Distributor encodes commands for the Response Analyzer, insures delivery to the email system, allows for error handling, and updates the recipient's profile for Tracking.

Email Formats
XEC supports a number of today's formats and is eXtensible for the future. Formats include, but are not limited to, HTML, PDF, WML, XML, AOL Text, and attachments.

Page Hosting
To augment content distributed via email or for content that is too voluminous for email distribution, XEC provides a Page Hosting service for web-based message dissemination.

Response Analyzer
The Response Analyzer monitors the email distribution process and tracks undeliverable email. Undeliverable email addresses are packaged in report format and sent to the author. The Response Analyzer also updates the recipient's profile for Tracking.

Tracking
Authors can query the Profile Database for any recipient-related information. This facility also provides an upload/download feature from/to existing databases which maintains the integrity of self-administered profile information.

Pricing consists of both eSponse per email charges and uPilot service options.

eSponse pricing
Pricing for eSponse is based upon the number of emails delivered on a monthly basis. Please contact us for a demo and quote.

Custom Opt-in
Custom Opt-in subscriber page for data capture. uPilot will build a web page for
integration with the customers web site for the purpose of capturing customer profile information and to blend with the look and feel of the customers web site. A typical engagement cost $1,500. This price may vary based on the complexity and amount of information requested.

Full Service Campaign Management
uPilot will provide, on a quote-by-quote basis, services to handle the entire implementation of an e-messaging campaign. These services include:

•  Load and test customer database
•  Load and test customer e-message
•  Provide interactive customer approval for validating the e-message delivery process
•  Deliver the e-message upon customer's approval
•  Automatically produce e-message campaign reports

E-messaging Design Service
uPilot will provide, on a quote-by-quote basis, services to design the customers e-message for multiple email browsers, optimal delivery, and aesthetic impact.

Exclusive Hosting Service
uPilot will provide, on a quote-by-quote basis, a separate e- messaging web server, with unique web domain address.